RMS Beauty steps into skin care arena

RMS Beauty steps into skin care arena

THE WHAT? RMS Beauty has launched its first skin care line. The clean beauty brand makes its debut into the category with three products: a moisturiser, face oil and serum mist.

THE DETAILS According to a report published by WWD, the products will be stocked at Bluemercury, Credo Beauty, Mecca Cosmetica and Sephora. WWD predicts that the range will bring in US$15 million in its first year, quoting industry sources.

THE WHY? Dave Olsen, Chief Executive Officer, told WWD, “We are confident skin care will represent at least 20 percent of our total business revenue as there is a huge demand for Rose-Marie’s skin secrets from our ever-growing customer base. Further, RMS Beauty was launched on the premise of using clean products with powerful ingredients that don’t compromise efficacy to bring out your best skin so this is a natural extension for us.”