THE WHAT? Direct sales company Rodan + Fields has announced a leadership shake-up, with the appointment of Laura Beitler as Chief Global Sales Officer (CGSO) and Elana Gold as Chief Marketing Officer (CMO).

THE DETAILS A direct sales veteran, Beitler joins the company from her previous role at Mary Kay where she held the position of Head of U.S. Sales and Marketing. 

As part of her new position, Beitler will be tasked with leading the company’s Global Sales Organization and business related to the brand’s Independent Consultant salesforce. According to a press release, she will lead the ‘Business Development, Field Operations, Field Marketing and Communications, and the Recognition and Learning + Development functions.’

Gold meanwhile has worked for direct sales giant Avon, and as CMO will drive the strategy and vision for the R+F brand. She is responsible for ‘Brand Strategy, Creative, Innovation, Corporate Strategy + Insights, Social Media, Loyalty, Digital Marketing + eCommerce, and the Corporate Communications functions.’

THE WHY? The new appointments are said to be part of Rodan + Fields ‘commitment to double down on their roots as a direct seller and advance their life-changing mission around the globe.’ 

Chief Executive Officer (CEO) & President, Dimitri Haloulos applauded the joint expertise the women would bring to the company. He stated, “It is undeniable that their leadership, passion, and expertise come at a unique stage in our Company’s evolution to bring together our Consultant Community, direct selling business model, and product innovation in a more powerful way as we welcome our next era of growth.”