THE WHAT? Saint Laurent has opened a film production company named Saint Laurent Productions, according to a report published by Variety. The initiative is said to be the darling of Artistic Director, Anthony Vaccarello.

THE DETAILS The unit makes its debut with a pair of shorts by Pedro Almodovar, due to premiere at Cannes. Further projects are in development with some of the movie industry’s biggest names. The costumes for all films produced by Saint Laurent Productions will be designed by Vaccarello.

THE WHY? Vaccarello told Variety that the film medium has ‘more permanence than clothes’ and is another opportunity to explore his vision for the brand.