Sales of beauty devices are on the up in South Korea as time-poor consumers seek to carry out more efficient skin and body care treatments at home, according to a report published by The Korea Herald.
Local e-commerce platform G-market has reported a sales increase of 25 percent for beauty devices in the last year, while Auction saw sales soar 394 percent.
Globally, the at-home beauty device market grew 14 percent in 2014, according to a Kline & Co report, spurred by the cleansing category in particular. The market is expected to register a CAGR of 11 percent through 2017.
Several manufacturers have entered the category in recent years, including Clarisonic, Philips, LG Household & Care and AmorePacific, spanning the full gamut of treatments from facial cleanser to laser hair removal and make-up enhancers.