THE WHAT? Sally Beauty has announced that it has expanded its ColorView AI Technology to its own app as well as to kiosks in 500 Sally Beauty stores across the US.
THE DETAILS The technology allows shoppers to try on hair color and make up virtually before purchasing.
“The app uses a framework that allows us to build once and publish to multiple app stores,” said Joe Brenner, Group Vice President & Chief Information Officer. “The app accomplishes Augmented Reality by using a proprietary set of Artificial Intelligence libraries to perform facial recognition, facial mapping and real-time biometric tracking using our customer’s smartphone.”
“Sally Beauty customers over-index on mobile phone shopping and are hair color enthusiasts,” said JC Johnson, Group Vice President, Digital Commerce, Strategy and Insights. “We are excited to provide a fun experience that allows our customers to dynamically try on color before they commit to a hair transformation. They can try it, share it, buy it, save it, or start all over again, with dozens of our best products.”
THE WHY? The implementation is part of the brand’s revamp of the customer experience and approach to retail fundamentals.