THE WHAT? Sally Beauty has announced Lamel Makeup as the winner of its 2023 Cultivate Accelerator Program. The Ukrainian-born brand will receive US$15,000 in funding along with online and in-store distribution in the US.
THE DETAILS Additionally, the brand will be guided through a 12-month mentorship program with Sally beauty Holdings executives.
Founder Natalia Iaromenko commented, “Partnering with Sally Beauty offers us an incredible opportunity to extend our reach to a wider, broader audience and share our unique beauty vision with individuals throughout the US. Sally Beauty’s unparalleled industry expertise and expansive network of retail stores grant us an exceptional platform to engage with beauty enthusiasts.”
THE WHY? The program not only helps support entrepreneurs but also keeps Sally Beauty’s shelves stocked with the latest innovations and emerging trends.
Maryann Herskowitz, Group Vice President of Merchandising at Sally Beauty, reveals, “It’s been an honor to get to know such an incredible group of driven and motivated entrepreneurs within the beauty space through the Cultivate Accelerator Program. We look forward to working with Natalia Iaromenko at Lamel Makeup to support the brand’s growth in the US while providing our consumers with quality, versatile cosmetics.”
