THE WHAT? Sally Beauty is aiming to up its vegan product count considerably. The company has pledged to have at least 80 percent of its own-brand products become vegan by the end of fiscal 2021.
THE DETAILS The pledge forms part of Sally Beauty’s wider SBH Going Green. Currently some 50 percent of products under Sally Beauty’s private label are vegan, including its Ion Renewing Shampoo and Conditioner.
THE WHY? The Sally Beauty banner is transforming into a cleaner, more environmentally friendly brand in line with consumer demand. As Aaron Alt, President of Sally Beauty Supply puts it, “Our customer base wants to see a more environmentally-friendly Sally, and we’re proud of the plan we’ve developed to get us there.”