THE WHAT? Sally Beauty Supply and CosmoProf have announced the launch of the second Cultivate accelerator program.
THE DETAILS Designed to help women beauty entrepreneurs grow their business, the names behind the initiative have a proven track record of supporting emerging products and entrepreneurs before they became household names and are actively looking for innovative products that will address the needs of their customers.
Entries are welcomed from female-owned hair care, hair color and nail brands looking to expand their business and the top four brands will receive online distribution, a business grant and four-week virtual boot camp. One company will receive in-store distribution through Sally Beauty and CosmoProf stores.
THE WHY? “We are excited to launch the second iteration of the Cultivate program, especially now when consumers are experimenting with DIY beauty and looking for the latest in beauty innovation,” said Chris Brickman, President and CEO.