THE WHAT? Sally Beauty has announced that all four brands selected for its accelerator program, Cultivate, will be stocked on its website and CosmoProfBeauty.com.
THE DETAILS Peculiar Roots, UniQurl and Pattie Yankee Products will also be available in select stores while True + Pure Texture will continue to be available via the company’s two e-commerce sites.
In addition to distribution, Sally Beauty will be putting marketing support against all of the brands through its social, digital, e-commerce and in-store channels where applicable.
THE WHY? The retailer chose to support all four female founders as part of its commitment to invest in emerging brands and because each fills a gap in the current market. Says JC Johnson, Group Vice President, Digital Strategy and Innovation, Sally Beauty Holdings, “We have always recognized a need for female entrepreneurs to have a platform to effectively expand their businesses,” said JC Johnson, Group Vice President, Digital Strategy and Innovation, Sally Beauty Holdings. “We are proud of the four incredible brands and are excited to be part of their journey. We look forward to partnering with many more emerging brands and female entrepreneurs in the future!”