THE WHAT? Sally Beauty has announced the appointment of Kevin Metz as VP of Ecommerce and Vanathy Lakshmi as VP of Digital Product.

THE DETAILS Metz joins from Stuller where he was Chief Marketing and Digital Officer and is charged with leading the ambitious growth plan of all North American digital commerce businesses. Lakshmi, meanwhile, brings a proven track record of digital leadership experience as Walmart’s Senior Director of Digital Product and will be responsible for the digital guest experience and digital product roadmap.

“We are thrilled to add Kevin and Vanathy to the team to start leveraging their extensive expertise in ecommerce as Sally Beauty continues its digital transformation. They will take us to the next level in our drive for a consumer-driven digital environment that operates seamlessly in partnership with our stores and supply chain,” said Chris Brickman, Chief Executive of Sally Beauty Holdings. 

THE WHY? Both hires follow Sally Beauty’s previously announced investment in talent and capabilities in digital commerce as part of its transformation plan.