Sally Hansen adopts Perfect Corp’s AgileHand Technology

Sally Hansen adopts Perfect Corp’s AgileHand Technology

THE WHAT? Coty-owned Sally Hansen has unveiled a first-to-market application of Perfect Corp’s patented AgileHand Technology, enabling consumers to try multiple nail colors in an augmented reality environment from their cell phone.

THE DETAILS Shoppers will see their selected shade on a live moving image of their own hand, an accessible and hygienic testing mechanism.

THE WHY? JeanDenis Mariani, Chief Digital Officer at Coty, commented, “Nail polish is a highly impulsive category — consumers love to experiment with any number of shades and finishes. Now, Sally Hansen fans can feel free to play even more with our new virtual try-on tool. The technology that Perfect Corp. has created is truly unmatched in the market — offering an augmented reality experience where consumers see how a precisely color-matched polish performs on their exact skin tone and nail shape and in changing lighting. We are proud to work alongside Perfect Corp. as the first brand to put this technology into — and onto — the hands of consumers.” 

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