THE WHAT? Product sampling platform Sampler has acquired digital sampling agency Abeo from Arcade Beauty, which primarily works in the beauty industry.  

THE DETAILS As part of the transaction, Arcade Beauty will be receiving a minority stake in Sampler, with both companies having entered into a commercial partnership agreement, which will allow for brands to partner with both companies to design end-to-end solutions for promotional activities.

THE WHY? The acquisition is said to further evolve Sampler’s expertise in the beauty category and accelerate its expansion into Europe and the United States, where Abeo currently holds its offices.