Youth To The People, a prestige skin care brand based on superfoods, has partnered with investor Sandbridge Capital and Carisa Janes, Founder of Hourglass Cosmetics.
The partnership, which follows an investment from Strand Equity, will be used to support the company’s rapid growth. Youth To The People will up its marketing efforts and seek to deepen existing distribution relationships as well as continue investing in R&D.
“We are delighted to be partnering with this best in class superfood powered beauty brand that Youth To The People so clearly embodies,” said Ken Suslow, Sandbridge Founding Managing Partner. “Joe and Greg are already well on their way to building exactly the type of truly authentic high growth innovator in the skin care space where Sandbridge can apply our global brand building expertise to best effect.”
Added Janes, “Youth To The People is a next generation, purpose-driven brand. Greg and Joe’s product expertise, creative intuition and meticulous eye for detail have created a unique and approachable brand with a focus on inclusivity.”