THE WHAT? Ariana Grande’s REM Beauty has announced a strategic investment led by Sandbridge Capital. Strand Equity, Hybe America, Live Nation Entertainment and Universal Music Group also participated in the funding round.
THE DETAILS The brand will continue to focus on its core markets, namely the US, UK and Europe, with further expansion plans to be announced.
“This has been a truly inspiring time for me as a founder, turning my passion for art, self-expression and makeup into reality and watching REM Beauty find its wings, especially now during this new era for the brand,” said Grande. “I’m thrilled to have these amazing partners join us at this time, supporting our vision and expansion so that fans worldwide can continue to grow with us and enjoy our products. This next chapter could not be more exciting, and I can’t wait for everyone to see what is yet to come.”
THE WHY? The partnership will help REM Beauty realise its global potential through continued product innovation, talent acquisition and geographic expansion. Ken Suslow, Sandbridge Capital Founder and Managing Partner, commented, “REM Beauty has earned the trust of the beauty community and consumers alike by creating an impressive best-in-class line of products inspired by Ariana’s compelling mission driven brand vision. We are thrilled to come together with Ariana and her stellar REM team in support of the brand’s strong growth trajectory through our global industry network and brand building expertise.”