Sarah Akram Joins Dior Beauty as U.S. Skincare Expert and Ambassador

Sarah Akram Joins Dior Beauty as U.S. Skincare Expert and Ambassador

THE WHAT?  Dior Beauty has appointed Sarah Akram, a Washington, D.C.-based aesthetician, as its skincare expert and ambassador for the U.S. market.

THE DETAILS Akram’s responsibilities will include creating Dior spa protocols, engaging in spa activations, and being the first in the U.S. to offer Dior treatments permanently. Emphasizing an all-natural skincare philosophy, Akram aligns with Dior’s values of consistency and a less-is-more approach.

THE WHY?  With a background in medical aesthetics and over 50,000 facials performed, she plans to incorporate Dior treatments into her Alexandria, Va., spa. This move coincides with Dior Beauty’s success in fragrances and makeup, notably the Sauvage men’s fragrance and Lip Glow Oil. Akram aims to elevate Dior skincare’s profile in the U.S., highlighting the brand’s commitment to science, research, and unique product development.

WELLNESS

FASHION

TRAVEL

PROFESSIONAL BEAUTY

JOBS & PEOPLE