THE WHAT? Scent Beauty has announced that it is adding the All Saints fragrance franchise to its growing portfolio. The partnership will be kick-started with a trio of scents that has been developed by Firmenich.
THE DETAILS According to a report published by WWD, the fashion label, which is known for its leather jackets, will debut the new perfumes, Sunset Riot Intense, Shoreditch Leather and Ravaged Rose in the fall of this year.
THE WHY? Peter Wood, CEO of All Saints, said in a statement, per WWD, “We are confident in Scent Beauty’s track record of success in the worldwide fragrance market. We look forward to unveiling this exclusive luxury collection to the world and creating a new olfactory chapter.”