Schwarzkopf picks up USA Product of the Year gong for Keratin Blonde

Schwarzkopf picks up USA Product of the Year gong for Keratin Blonde

THE WHAT? Schwarzkopf Keratin Blonde has scooped the Most Innovative Product in the Hair Treatment category of the 2024 Product of the Year USA Awards.

THE DETAILS The Henkel-owned brand’s line of four color kits was voted to the top by 40,000 American shoppers in partnership with Kantar.

THE WHY? Chris McClement, Senior Vice President of Marketing North America at Henkel, comments, “Knowing that consumers are being more intentional with how they spend their dollars, it’s more imperative than ever for us to stand out among our competitors to showcase our unique innovations. We are excited to utilize the widely-recognized Product of The Year red seal within upcoming marketing and sales efforts to not only draw in new consumers to purchase our Keratin Color products, but to further solidify our credibility with existing customers as an innovative product in the at-home hair color industry.”   

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