Henkel has launched its Schwarzkopf Professional brand in Dubai. The German FMCG manufacturer launched the salon brand in partnership with official UAE distributor DBD Holding.

Simon Ellis, Global Vice President of Schwarzkopf Professional said at the launch, “Having established Schwarzkopf Professional in over 125 countries across the world, the UAE has always been a market we were keen to focus on and it is a great privilege to officially launch here today. The UAE is the land of the fashion savvy and a great fit for the Schwarzkopf Professional brand which offers innovation, reliability, quality, trust and competence.”

Stephan Derberdrossian, DBD Holding President and Chairman of the Board added, “In other parts of the region, our partnership with Schwarzkopf Professional dates back to early 1950s and we have come a long way.  Today marks the start of our partnership in the UAE and we are immensely proud to be the official distributor of this trusted, high quality hair care range in this highly coveted and fashion conscious market.”

To establish itself in the region, the brand has also set up the ASK Schwarzkopf Training Center in Al Quoz, Dubai.