THE WHAT? Schwarzkopf Professional has launched the new HelpYourSalon.com Hairdresser Support Initiative, which aims to ‘inspire’ and ‘sustain’ the global hairdressing community.
THE DETAILS The Henkel-owned brand has launched the Hairdresser Solidarity Campaign in partnership with the website helpyoursalon,com, which will allow salons and hairdressers to create an account where they can generate immediate cash flow.
The site allows businesses to sell vouchers to consumers, which can be redeemed once they are allowed to trade again following the loosening of coronavirus lockdown mandates.
Taking to a press release, Simon Ellis, International Creative Director, said, “We hope with all our hearts that you are not overwhelmed by the uncertainties we face ahead. We have set up a new community platform, especially for you.
“It’s a place where we share our thoughts, dreams, hopes and fears. It’s a place where we will share training and education ideas, daily thoughts and professional advice, to help you come out the other side, ready to hit the ground running.”
THE WHY? The scheme aims to help assist those in the professional haircare industry that have seen their income immediately and abruptly cut off following the pandemic outbreak and the closure of non-essential businesses.
According to a press release, “The coronavirus outbreak continues to restrict and impact lives in many ways, salons have been forced to close as they put both the wellbeing of their hairdressers and clients first; this means that for many, the income stream is currently zero. Schwarzkopf Professional stands in solidarity with the global hairdressing community, working hard to support, to sustain and to inspire.”