THE WHAT? Henkel-owned Schwarzkopf has partnered with Terracycle to launch hair care packaging recycling programs.

THE DETAILS? The professional hair care brand has expanded its partnership with the recycling company to make its retail hair care, colour and styling products recyclable throughout Canada.

The collaboration includes the Schwarzkopf Hair Colour recycling program and the got2b hair styling program. 

THE WHY? According to a press release, “The Schwarzkopf Hair Colour and got2b Hair Styling Recycling Programs are open to any interested individual, school, office, or community organization. 

“For every shipment of waste sent to TerraCycle through either of the recycling programs, collectors earn points that can be redeemed for a donation value to a non-profit, school or charitable organization of their choice. Once collected, the packaging is cleaned and melted into hard plastic that can be remolded to make new recycled products.”