THE WHAT? Secret Alchemist, a clean fragrance brand backed by actress Samantha Ruth Prabhu, has raised US$3 million in a funding round led by Unilever Ventures.

THE DETAILS The round also included participation from DSG Consumer Partners and was structured as a mix of primary and secondary capital. Of the total, US$2.5 million was raised as primary funding, with the remaining amount representing secondary share sales by early angel investors.

THE WHY? The investment reflects continued interest in India’s fast-growing fragrance and clean beauty segments, as global strategic investors look to back scalable, founder-led brands with mass-premium potential. For Secret Alchemist, the funding is expected to support the brand’s next phase of growth and market expansion.

Source: Economic Times