Seed Beauty sues Coty and Kylie Jenner for stealing trade secrets during beauty buy out

Seed Beauty sues Coty and Kylie Jenner for stealing trade secrets during beauty buy out

THE WHAT? Seed Beauty has filed a lawsuit against Coty and Kylie Jenner, with the suit stating that Jenner knowingly shared trade secrets with the beauty giant during its buyout of Kylie Cosmetics. 

THE DETAILS The civil lawsuit was lodged at California’s Superior Court, U.S., and suggests that Coty was given unlawful access to Seed’s proprietary strategies for developing and growing cosmetics lines through the $600 million deal to acquire a majority stake in Kylie Cosmetics. 

While the lawsuit did not specify the secrets that were shared, it was thought to relate to Seed’s product formulations and business operations. 

THE WHY? It isn’t the first time the Kardashian/Jenner family has got into hot water with Seed, with the company having recently filed a lawsuit against Jenner’s older sister Kim Kardashian West.

The injunction for Kardashian West sought to ban her from sharing Seed trade secrets with Coty, which has recently acquired a 20% stake in her KKW Beauty business for $200 million. 

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