THE WHAT? Actress Selena Gomez has taken to Instagram to announce the launch date for her vegan brand, Rare Beauty, which will be available via Sephora and its on website on 3rd September, 2020.
THE DETAILS Having announced the new brand via the social media site earlier this year, Gomez delayed the initial launch date for undisclosed reasons.
Speaking about its imminent arrival to market, Gomez said, “I’m SO excited to share that @RareBeauty will be launching September 3rdonly at @sephora, @sephoracanada, @sephoraMx and RareBeauty.com. I’ve had so much fun creating everything and can’t wait for y’all to try it! I hope you love it as much as I do.”
THE WHY? With the range being vegan and cruelty free, Gomez is tapping into a large target audience as consumers increasingly seek out ethical and clean beauty products.
The brand is also set to donate 1 percent of sales to charitable causes it supports.