A graduate of Sephora’s inaugural Accelerate program has launched her first skin care duo, according to a report published by Forbes.
Leila Janah’s foray into the cosmetics market will be branded LXMI and is pitched at the prestige organic sector. The range comprises Crème Du Nil Pore-Refining Moisture Veil and Pure Nilotica Melt, the latter is formulated entirely from a single star ingredient – a rare form of shea butter, known as nilotica.
The nuts are harvested sustainably from the Nile River in Uganda and each product comes marked with its harvest lot. Production is operated by marginalized indigenous women, earning a wage three times higher than the local average.
“LXMI was a perfect candidate for Accelerate because while Leila was already a social impact expert, she was new to the beauty industry and could really benefit from what the program had to offer,” Connie Conrad, Head of Social Impact for Sephora told Forbes.