Sephora announces 2022 Accelerate cohort

Sephora announces 2022 Accelerate cohort

THE WHAT? Sephora has announced the participants for its 2022 Accelerate brand incubator program, with a group of 10 BIPOC brand founders.

THE DETAILS Now in its seventh year, the Sephora Accelerate program continues its focus on supporting founders of color this year, reflecting the LVMH-owned retailer’s commitment to increasing BIPOC representation in prestige beauty and its assortment.

The program will begin in mid-January with an on-boarding session in advance of the Bootcamp which is scheduled for April. Graduation will take place in late May / early June next year. The cohort includes the founders of Basma Beauty, Fara Homidi, House of Foster, Lion Pose, Kempt, Mango People, Miss Rizos, Shaz & Kiks, Sistine and Wonder Curl.

THE WHY? Priya Venkatesh, SVP Merchandising, Skin Care and Hair, Sephora, explains, “We are committed to ensuring that the brands and products found at Sephora represent all the colors, races, and ethnicities that make up America, effectively building a beauty community to which everyone feels they belong. To do so, it’s important that brand founders of all backgrounds have the opportunity and resources they need to grow their businesses and thrive. Through the Accelerate program, Sephora is committed to giving founders the long-term mentorship, access to market and scale they need to truly accelerate growth, with the program serving as a springboard for nascent brands to become visible, viable, stable, and financially solvent.”

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