THE WHAT? Sephora has announced the return of its Sephoria: Virtual House of Beauty, digital event in September, which will expand globally for the first time, with beauty enthusiasts from Canada, France, Spain and Italy invited to participate.
THE DETAILS This year, attendees will be able to accrue Beauty Insider points as prizes for playing games throughout the space. Visitors can engage with brand founders, Sephora experts and other content creators via live chat.
THE WHY? Jessica Stacey, SVP External Communications + Experiential Marketing at Sephora, explains, “Following a successful virtual event last year, we are thrilled to bring SEPHORiA back again this year to even more visitors from around the globe. Not only will this year’s event reach the US, Canada, France, Spain, and Italy, but we also have enhanced experiences to ensure SEPHORiA is the most interactive, and inclusive virtual event for the Sephora community, with unparalleled access to exclusive content, founders, product sneak-peeks and, engaging gamification. We look forward to welcoming clients back into the (virtual) world of SEPHORiA and know they will be surprised to see what we have planned.”