THE WHAT? Nutrafol has announced that it has partnered with Sephora US and its hair health supplements and hair care products will hit the LVMH-owned retailer’s website at the end of this month and reach physical shelves from late February.

THE DETAILS Sephora will debut Nutrafol’s hotly anticipated Women’s Vegan Hair Growth Nutraceutical ahead of its launch this spring also.

“We are so excited to introduce Nutrafol to our clients as we continue to grow this important, emerging category of hair wellness,” said Jennifer Lucchese, VP of Haircare Merchandising at Sephora. “By taking a holistic approach to hair health, Nutrafol is a leader in the space, offering clinically-backed formulations that seek to address hair thinning concerns at various stages of life. We look forward to welcoming this brand into our Sephora community and know that their innovations will be a great addition to our haircare assortment.”

THE WHY? A spot on Sephora’s shelves is sure to boost sales for any brand. Giorgos Tsetis, Nutrafol Co-founder and CEO, explains, “This partnership with Sephora, the most trusted prestige beauty retailer, is just the beginning, and an important next step in providing more value and support for our customers along every step of their hair health journeys.”