THE WHAT? Sephora is celebrating the fifth anniversary of its Accelerate Program with the announcement of the 2020 Cohort, marking the program’s achievement of its goal of supporting 50 women-led businesses by the end of this year.
THE DETAILS The program aims to guide founders in achieving individual business goals through a multi-month program led by Sephora executives. Benefits include mentorship, marketing stewardship, networking, social media training, growth plans and funding strategy planning.
Said to be its most ambitious to date, the 2020 sign ups include two new global territories, Germany and Singapore, with 13 new Founders participating in programming dedicated to fostering brand growth throughout the year.
They will have access to a one-week boot camp, with expert guidance from Sephora corporate employees and entrepreneurs, as well as personalized mentoring, monetary grants, and an invitation to pitch at the Sephora Accelerate Demo Day.
THE WHY? The Sephora Accelerate program goal is to help 50 women-led businesses “get their big break” while also creating “a lasting and sustainable community for all those involved to benefit from long after their participation in the program.”
Corrie Conrad, Vice President, Sephora Stands (D&I, Social Impact, and Sustainability) for Sephora, said, “We are proud of what this program has accomplished in five short years, from helping dozens of individual businesses thrive, to creating personal and professional connections and education for all. The program is ever-expanding, and with brands from Germany and Singapore on board for the first time this year, we look forward to building an even richer and more diverse experience now and into the future.”