Sephora China zooms in on homegrown brands

Sephora China zooms in on homegrown brands

THE WHAT? Sephora China included a C-beauty showroom at its recent Sephora Day event, part of a wider launch of more than 240 new beauty products aimed at Chinese shoppers, including newness from seven locally grown brands and the debut of five overseas labels.

THE DETAILS Cha Ling, Wei, Herborist TaiChi and Inoherb Tang were among those participating in the launch event.

The LVMH-owned retailer unveiled a series of fall/winter global beauty trends too at its biennial Sephora Day: Radiant Skin, Landscape Hues, Fragrant Wonderland, Eyes of Blues, Sustainable Beauty and Dancing Hair.

THE WHY? The C-beauty showroom reveals the ‘emerging power of premium local beauty brands’, the LVMH-owned retailer said in a statement.

IN CONVERSATION WITH...

FORMULA FRIDAY

FASHION

TRAVEL

WELLNESS

PROFESSIONAL BEAUTY

OPINION

TOP 50 BRANDS