THE WHAT? Sephora and Environmental Defense Fund have announced their partnership to advance the removal of toxic ingredients known to cause environmental and health impacts from the LVMH-owned retailer’s beauty products.

THE DETAILS The first major beauty retailer to set a chemicals policy, Sephora has long been invested in the clean beauty sphere. This latest collaboration will focus on meeting commitments to increase transparency around the ingredients used in products and replace hazardous chemicals with verified, safer alternatives.

“Consumers should have access to safe products whether they shop at a local boutique or a big box store” said Boma Brown-West, senior manager of consumer health at EDF. “Sephora is leading the beauty and personal care industry to a future where all products are made with the safest possible ingredients for people and the planet.”

THE WHY? With clean beauty trending as health concerns mount as a result of the pandemic and several high-profile lawsuits, demand is building for safe products, particularly among the lucrative Gen Z, millennial and Gen X generations. “We launched Clean at Sephora to better help our clients navigate the large assortment of product choices across prestige beauty. In partnership with our brand partners, Clean at Sephora prioritizes consumer health, by aiding our beauty community to make more educated choices regarding chemicals” said Carley Klekas with Sephora. “We’re working with Environmental Defense Fund to close the gap on safer products at Sephora.”