Sephora creates Global Chief Digital Officer position

Sephora creates Global Chief Digital Officer position

THE WHAT? Sephora has announced the creation of a new role, Global Chief Digital Officer and named Marc Abergel to the role, according to a report published by WWD.

THE DETAILS Abergel joins the LVMH-owned retailer from Deloitte’s Digital Human Consulting arm and is charged with setting and rolling out Sephora’s digital strategy, enhancing consumer journeys and drive growth of e-commerce.

THE WHY? Sephora has experienced growth in its digital channels as a result of the pandemic and is now targeting huge gains, forecasting that the unit could soon account for half of the business. The perfumery chain recently acquired Feelunique and has partnered with Zalando in Europe.

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