THE WHAT? Sephora has announced a new partnership with global payments and shopping provider Klarna, which will allow consumers to pay for goods via an instalment option.
THE DETAILS Users shopping via the Sephora beauty website will be able to take advantage of the new pay scheme, which enables them to pay in four equal payments with no interest.
Said to be a pioneer in the buy now, pay later payment development, Klarna gives buyers the option for more flexibility when purchasing.
THE WHY? Speaking about the new partnership, Kim Stromberg, Vice President and General Manager of e-Commerce at Sephora, said, “Ease and convenience play an instrumental role in the Sephora client experience, and as a digital leader we have always adapted to the evolving needs of our beauty community and their shopping journey. With Klarna, we can continue to provide our clients the seamless shopping experience they know and love while increasing flexibility in our checkout offerings.”