THE WHAT? A disgruntled shopper has launched a class action lawsuit charging Sephora with deceiving consumers by selling products containing synthetic ingredients under its Clean at Sephora banner, according to a report published by Top Class Actions.
THE DETAILS The suit was filed in a New York federal court and is seeking damages, fees, costs and a jury trial for alleged violations of state consumer fraud acts, breach of warranty, fraud and unjust enrichment.
THE WHY? The complainant states that consumers understand ‘clean’ in the context of cosmetics to be free from synthetic chemicals and ingredients that could be harmful to the user or environment and a ‘significant percentage of products’ sold under the Clean at Sephora program contain ingredients inconsistent with this understanding.