Sephora forms partnership with buy now, pay later service Afterpay to offer better payment flexibility 

Sephora forms partnership with buy now, pay later service Afterpay to offer better payment flexibility 

THE WHAT? Sephora has formed a partnership buy now, pay later service Afterpay to offer customers the flexibility to pay in four instalments when shopping for beauty brands and products in the U.S.

THE DETAILS Consumers will be able to use Afterpay on more than 340 brands, using Afterpay online at Sephora.com, at hundreds of stores nationwide, and via the Afterpay app and Sephora app.

The buy now, pay later service payment service is expected to expand to Sephora Canada later this year.

THE WHY? According to a joint press release, the partnership “underscores both brands’ commitment to address their customers’ needs and will deliver an omnichannel experience that makes purchasing everyday beauty essentials easy, convenient and accessible to more shoppers.”

Carolyn Bojanowski, Senior Vice President, General Manager of eCommerce, Sephora, said, “Convenience and flexibility are core to the promise of a seamless shopping experience at Sephora and our goal is to continue to curate and deliver the most innovative payment options for our diverse shopper base.

“With our shared ethos, Sephora’s partnership with Afterpay is a natural fit. Now more than ever, it’s critical to provide both our existing clients and new-to-Sephora shoppers with flexible solutions, and this collaboration allows us to make prestige beauty even more accessible to all.”

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