Sephora holds SEPHORiA event in China

Sephora holds SEPHORiA event in China

THE WHAT? Sephora held the first international edition of its SEPHORiA event in China. The LVMH-owned retailer said that the event was also the first certified carbon-neutral event for its Chinese arm.

THE DETAILS Held at the Expo I-pavilion in Shanghai’s Huangpu District, the event featured 146 new products from 52 prestige brands and 12 masterclasses.

THE WHY? Maggie Chan, Managing Director of Sephora Greater China, comments, “The 2023 SEPHORiA in China is our gift to our consumers, which has been an absolute success. We are excited to embark on this one-of-a-kind journey with our beauty community, to jointly discover, define and expand China’s world of beauty. Our hope is to constantly innovate to ensure SEPHORiA becomes one of the most anticipated annual beauty festivals in China. Thank you for your support, and please stay tuned!”