THE WHAT?  Sephora has launched Haus Labs by Lady Gaga in seven Asia Pacific markets, expanding its exclusive brand offering with the full range of 125 cosmetic products.

THE DETAILS  Consumers in Australia, New Zealand, Singapore, Malaysia, Thailand, the Philippines, and Hong Kong SAR can now access Haus Labs through Sephora’s stores and online platforms. Known for its clean, vegan, and skincare-infused formulations, the brand’s key products include the Triclone Skin Tech Foundation in 51 shades, the PhD Hybrid Lip Oil and Plumping Lip Glaze, and the Color Fuse Blush Powder. With this rollout, Sephora’s prestige beauty portfolio in the region grows to nearly 250 brands.

THE WHY? The launch strengthens Sephora’s position in the prestige cosmetics market in Asia Pacific by offering access to a high-profile, ingredient-focused brand. It also reflects rising demand in the region for makeup products that combine skincare benefits with inclusive shade ranges.