THE WHAT? Sephora has announced the lay off of some 3,754 part-time and seasonal staff as stores across the US remain shuttered, according to a report published by USA Today.
THE DETAILS “We believe keeping stores closed is the right thing to do, but it means we have to make changes to our business, while keeping our employees informed of what the changes mean for them,” Jean Andre Rougeot, President and CEO of Sephora Americas stated in a press release, per USA Today. “Like many retailers with an extensive physical store business, there are tough decisions to be made to adapt to an unprecedented and uncertain environment.”
Self-appointed industry watchdog Estee Laundry posted several messages allegedly from affected Sephora employees revealing that they were fired en-masse via a short conference call, despite being told initially that they would be paid for the next six weeks.
THE WHY? LVMH-owned Sephora is one of many bricks and mortar retailers to consider or action redundancies during lockdowns across the world. However, both retailers and brands should be aware that their handling of this scenario will be widely reported both in mainstream media and on social channels and could have lasting PR implications.