Sephora has become the first major beauty retailer to release a publicly available chemicals policy, according to a report published by the Environmental Defense Fund.
The LVMH-owned specialty retailer’s policy aims to ‘strengthen ingredient safety and transparency’, applies globally to all beauty and personal care products sold via its website or in store. By 2020, Sephora aims to disclose all intentionally added ingredients listed on its US website for every formulated beauty and personal care products it stocks.
In addition, the perfumery chain has identified ‘high-priority chemicals’, including formaldehyde, oxybenzone, certain parabens and phthalates among others, for reduction and elimination from its assortment and hope to reduce the number of products that contain these ingredients by 50 percent over the next three years.
“Our clients come to Sephora with the trust and knowledge that we offer the best selection of high-quality beauty products. Our responsibility to our clients includes an increasing focus on product safety and sustainability,” reads the policy introduction.