Sephora has cut the ribbon on a new regional distribution center and ushered in a new delivery model for the Polish market, according to a report published by Eurobuild Central & Eastern Europe.

The Warsaw-based center will fulfil orders for both bricks and mortar outlets and the website. The center boasts a new storage and distribution model, automating a vast proportion of the logistical process.

“The new model makes it possible for us to shorten the period of deliveries to perfumeries, increase our flexibility in terms of reacting to consumer behaviour as well as increase the level of logistical service and minimise product shortages. A positive impact on the environment is also a significant effect – we can reduce the number of vehicles used by over 50 percent and the use of paper packaging by approximately 80 percent as we replace it with recyclable packaging,” Adam Kołodziejczyk, General Director of Sephora Polska, told Eurobuild CEE.

The LVMH-owned perfumery chain is said to be planning to use the center to serve other Eastern European markets going forward.