THE WHAT? Sephora is reviewing its partnership with Huda Beauty after founder Huda Kattan posted a TikTok video promoting unfounded anti-Israel conspiracy theories.

THE DETAILS  TikTok removed Kattan’s video, for violating its community guidelines. The post drew condemnation from Jewish organisations and renewed calls for Sephora, owned by LVMH, to drop the brand. Sephora said promoting hate or misinformation conflicts with its values but gave no details on potential action.

THE WHY? The controversy underscores the reputational risks retailers face when brand partners make politically charged or inflammatory statements.

Source: CNN