THE WHAT? LVMH-owned Sephora has agreed to pay out US$1.2 million and agree to an injunction to settle a lawsuit that charges the beauty retailer with selling customers’ data without their consent, according to a report published by NBC News.
THE DETAILS The case is the first to conclude of a number of lawsuits testing California’s Consumer Privacy Act, which came into force in 2020.
Under the terms of the deal, Sephora is not required to admit liability or wrongdoing.
THE WHY? Attorney General Rob Bonta posted on Twitter, per NBC News, “We reached a settlement with Sephora for failing to disclose that it was selling consumer data, failing to honor requests to opt-out of sale, and failing to fix these violations. I hope this sends a message to businesses not complying with the CCPA.”