THE WHAT? Sephora Singapore is set to offer consumers a buy now, pay later payment scheme following its recent partnership with BNPL service Atome.
THE DETAILS The retailer will offer flexible payment terms across its website, mobile app, and bricks & mortar stores in Singapore.
THE WHY? Reflecting the change in consumer buying habits, buy now, pay later schemes are rapidly being adopted across retail.
Alia Gogi, President of Sephora Asia, said: “The shopping behaviour and profile of Sephora customers has evolved in the last few years, but especially so this year. They now not only expect a secure, seamless and easy payment experience but also flexibility and choice in how they shop and pay for their beauty products online, on mobile and in-stores. We’re delighted to partner with Atome in introducing ‘buy now pay later’ flexible payment options to first our Singapore — and later Malaysian — customers, enhancing their shopping experience both online and in our stores.”