THE WHAT? Sephora and Instacart have announced a new partnership to offer same-day delivery. Products could travel door-to-door in just an hour from nearly all Sephora store locations across North America, the LVMH-owned retailer said.
THE DETAILS Sephora will offer its expansive selection of make-up, skin care, hair care, wellness, beauty tools and fragrances at same as in-store pricing via the Instacart marketplace, and customers will be able to access select promotions from the perfumery chain’s Beauty Insider program and earn points on every order placed to boot.
THE WHY? Carolyn Bojanowski, SVP and GM of eCommerce for Sephora revealed, “We’re thrilled to partner with Instacart and continue to provide an innovative and seamless shopping experience for our clients. We’re always looking for unique, yet practical ways to meet our clients at every touchpoint; and now more than ever, we know they seek ease and convenience. With our Instacart partnership, we can offer a new same-day delivery service option to our existing clients, and also introduce some of the benefits of being a Sephora client to Instacart’s marketplace.”