Sephora teams up with Worldline for Sephora Flash

Sephora teams up with Worldline for Sephora Flash

Sephora has teamed up with the European market leader in electronic payments and transactions, Worldline, to support the launch of its online-offline retail concept launched in October, Sephora Flash.

The Rue de Rivoli store was the LVMH-owned retailer’s first smart store, creating a seamless link between bricks and mortar and e-commerce. Customers can browse the online catalogue backed by a near-field communcation card (NFC), as well as fill a physical basket. Shoppers can then pay for electronic and physical purchases in a single transaction, with online purchases delivered the following day in store or at home.

“As in many other industries, retail is undergoing a digital transformation. To support this new shopping trend, Worldline has developed a unique solution for Sephora to launch the first digital beauty store. We’re delighted to support Sephora in introducing this innovative concept while creating a new shopping experience for customers,” said Claude France, Worldline Chief Operating Officer, France.