Sephora is set to close some 500 stores across the US today to provide diversity and inclusivity training for its staff. The LVMH retailer announced the move as part of the launch of its We Belong to Something Beautiful campaign last week.
However, several media reports have linked the store closure with a high-profile incident involving singer SZA. The musician recounted a racial profiling incident that occurred in a Sephora store in Calabasas, California via a series of tweets on her social media account.
“You are part of the Sephora family, and we are committed to ensuring every member of our community feels welcome and included at our stores,” Sephora tweeted at the star.
Sephora has been accused of launching its new campaign as a result of the incident by several commentators but the perfumery chain has denied that the two occurrences are linked, claiming that its latest marketing drive has been in the works for a year and the inclusivity workshop in progress for six months.
“While it is true that SZA’s experience occurred prior to the launch of the We Belong to Something Beautiful campaign, the campaign was not the result of this Tweet,” the retailer said in a statement, per Reuters. 6 Color