THE WHAT? Sephora has announced the opening of its first Store of the Future concept in Asia, located at Raffle City, Singapore. The 426 square meter space, which is designed around three touchpoints, space, human and digital, will welcome shoppers on September 23.
THE DETAILS The LVMH-owned perfumery chain’s new store is designed to facilitate and amplify Sephora as a beauty playground with different areas for testing, browsing, learning and shopping.
THE WHY? Alia Gogi, President at Sephora Asia, shares, “In today’s fast changing retail environment, Sephora has always been passionate about meeting our customer’s dynamic shopping needs as they evolve. This store is the perfect intersection of innovative and experiential elements where our customers can immerse and transform themselves in the absolute best of global beauty brands through a hyper-personalised retail approach.”