Sephora is expanding its Sephora Stands initiative for 2017 after surpassing key objectives in its first year.

The company’s broad social impact strategy is designed to inspire confidence and fearlessness among women. Through the Sephora Stands platform, the company has ushered in three core programs including its Classes for Confidence initiative, Stands Together and Accelerate scheme for entrepreneurs.

It’s this latter project that Sephora will be growing this year, with a new sustainability category added and open application process, while the Classes for Confidence arm will gain a new nationwide experience, called Brave Beauty in the Face of Cancer, designed to support those living with the disease.

“We’re incredibly proud of what Sephora Stands has accomplished in its first year – it’s inspiring and motivating,” said Corrie Conrad, Sephora’s Head of Social Impact. “The new components of the program in 2017 are a direct result of the feedback we received from our Sephora Accelerate fellows, our employees, and our partners and participants in Classes for Confidence. Together, we plan to make 2017 our strongest year yet.”