Sephora to open first South Korean branch

Sephora to open first South Korean branch

LVMH-owned Sephora is preparing to launch onto the Korean market, according to a report published by The Chosunilbo.

The perfumery chain will open its first branch in the second half of 2019, per Chosunilbo. The move is said to have been six years in the making.

Sephora is no stranger to K-beauty, with its stores often boasting a dedicated section of Korean brands and products.

Industry commentators expect the buzz created by Sephora’s launch to boost the wider beauty retail category, meaning the launch could be a positive for local competitors.

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