Sephora ups its US portfolio with 35 new stores

Sephora ups its US portfolio with 35 new stores

Sephora is set to open some 35 new stores this year, according to a report published by Market Watch.

The LVMH-owned retailer will inaugurate outlets in 32 cities, including Palm Springs, Washington and Fort Lauderdale as well as in New York’s Hudson Yards development.

“At Sephora, we are constantly working to further enhance, personalise and simplify the omnichannel experience for our clients, so the connection between the physical and digital is virtually seamless and highly customised at every touchpoint,” Mary Beth Laughton, Sephora Omni Retail Executive Vice President, told Retail Insight.

“Clients can browse our beauty offering online or using our Sephora App, use our digital ‘Happening at Sephora’ tool to discover what’s happening in store like events, classes and services to plan their trip to their local store and even try on looks digitally with Sephora Virtual Assistant.

“We are thrilled to be opening in even more communities this year, bringing the best of prestige beauty, including our passionate Beauty Advisors, to more clients across the US in real life.”  

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