THE WHAT? Serena Williams has launched a line of topical pain relief and daily muscle care solutions, named Will Perform. The clean, cruelty free range is intended for athletes and those leading an active lifestyle.

THE DETAILS The line spans four categories: Will Relieve, Will Cool, Will Rest and Will Soothe with the former two offering pain relief and the latter providing skin and muscle care.

THE WHY? Williams explains, “Recovery has played an integral role in my performance and professional success. It’s a practice that can benefit anyone with an active lifestyle. That belief is what inspired us to develop a line of products that targets your muscles and can be incorporated into your daily self-care routine.”